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JustanPeterson


I'm a graphic designer, illustrator and artist, now living in Seattle. I see the world differently. My life has been dedicated to art and culture. I am a graduate of The Art Institute of Salt Lake City, with an Associate of Science in Graphic Design. Always comfortable with ink and paper, I knew one day I would find a career that would take those skills into the digital realm. I have an eye for detail, color (or the lack thereof), composition and typography. Effective communication and writing skills have helped to maintain my personal and business relationships. I'm a little sarcastic, exploding with ideas and I am always eager to see a concept come to fruition.

Seattle, WA

LOGOS

« Pismo Laundry Logo created for client's laundromat in Pismo Beach, CA. Client asked to have the "Leo" symbol incorporated into the logo, thus the swoop from the P to the O. The script type hearkens to the retro, hand-drawn type used in the surrounding area.

« Indulge Contemporary Cuisine Custom logotype developed for a contemporary restaurant.

« U&I Logo for conceptual fashion label. A utilitarian, unisex clothing line that is high-end, yet accessible.

« Crux Arms LLC Mark created for client who gives concealed-carry classes, as well as emergency preparedness training. The logo is a sigil made from letters in the company name, with the X being the focus.

« Carolina Panthers This project brief called for a redesigned sport logo. I chose the Carolina Panthers, as they are my father's favorite team (and he's not a fan of the current logo). Alluding to the classic monograms of college teams, I placed the CP over a more pared-down panther silhouette.

« APEX Mobile Innovation Another logo for corporate identity class. This time we were to design a tech-company logo. Apex is a company that creates mobile applications and develops innovative mobile device software in conjunction with Adobe Systems Incorporated.

« J. Blakeley Photography Logo for high-end celebrity and lifestyle photographer. Designed under the creative direction of Shan Foisy for The Soup Standard. www.soupstandard.com

« IDoWeDo Logo for wedding planning E-startup. Designed under the creative direction of Shan Foisy, for The Soup Standard. www.soupstandard.com

« Autumn Azure Logo for family and lifestyle photographer, based in Seattle. Designed under the creative direction of Shan Foisy, for The Soup Standard. www.soupstandard.com

« Find A Musician Logo for an online music start-up. Designed under the creative direction of Shan Foisy for The Soup Standard. www.soupstandard.com

« re:flect yoga Logo and type styling for Seattle-based yoga start-up. Designed specifically for client's online Indiegogo campaign.

BRANDING: PISMO LAUNDRY

For collateral design class, I expanded upon the logo I had created for Pismo Laundry, in Pismo Beach CA. The goal was a contemporary yet classic approach to printed materials. Complementary color, strong photography and playful type, gives Pismo Laundry a distinct retro-modern beach-goer feel.

BOOK JACKETS

BRANDING: INDULGE

For Typography Hierarchy class, we were to design a restaurant logotype using any typeface we wanted. The brief called for the logo to represent a geometric, modern interior, however, the style of food served was up to us. I designed a custom logotype, based on a square table with round corners. The advertisements display the contemporary cuisine served at the restaurant. The stationary evokes the contemporary feel of the restaurant, and maintains a simplistic aesthetic.

« Collateral Collage of collateral and stationary.

ILLUSTRATION

« Band Poster: JONSI A poster with hand-illustrated elements (feather, name) rendered in a digital composite. Jonsi is an Icelandic musician who presents himself in traditional Icelandic clothing, such as feathers and paint. I felt this poster represented him well, and it would be identifiable to his fan base.

« The Kingdom This is an illustration depicting the symbiotic relationship between pop-artist Lady Gaga (Mother Monster) and her fans (Little Monsters). Inspired by Mucha and Warhol, I used bold, black lines (ink) and vivid colors (Prismacolor pencil), as well as an overall arching movement. Hand drawn type elements are also present: "Mother" above her head, and "Little Monsters" below her.

« Film Poster 3/3 The Dementor: 11"x17" original, india ink/digital composite.

« "Symphonie Cheveux" This piece came to me as I listened to Lady Gaga's single "Hair" on repeat after its release. Prismacolor pencil and Ink, 8"x10"

REBRANDING: CAROLINA PANTHERS

« Sporting Gear The class assignment required the logo be placed on a piece of gear for the player to wear. I chose the black helmet to enhance the visibility of the blue lines of the logo.

TYPOGRAPHY

« Lowercase Display Type Experiment After developing the custom logotype for "Indulge", I decided to see if it was translatable to a full, lowercase alphabet. The result is a dynamic, unconventional display type.

POSTERS

« Band Poster: Mumford & Sons The brief for this project required a "Hatch Show" style poster for a band of our choice. We were to mimic the old-fashioned letterpress posters of the American south. I selected an actual tour date and location for their current tour, creating a patriotic aesthetic for their Patriot Center show. The man in the hat is their icon used on their recent album, and the typography is primarily old-West inspired.

PACKAGING

« Sasquatch Beard & Body Wash for Men (Back copy) Designed under the creative direction of Shan Foisy for The Soup Standard.

« Sasquatch Beard & Body Wash for Men Designed under the creative direction of Shan Foisy for The Soup Standard.

« Sasquatch Beard & Body Wash for Men Designed under the creative direction of Shan Foisy for The Soup Standard.

« Shampagne & Soirée Women's luxury shampoo and conditioner. Designed under the creative direction of Shan Foisy for The Soup Standard.

REDESIGN: SWITCHBACK MAGAZINE

Final project for Print Production class. Group project. Here are some highlights of the areas I designed.

« Print Ad for CLIF BAR.

« Print ad for Lake Cycling shoes.

« Cover Featuring redesigned logo.

« First page of interview article

« First spread for Feature Article

« Full-spread print ad